Transform your publishing business with intelligent audience analytics, content performance tracking, production optimization, and distribution forecasting
Irish publishers are navigating the complex transition to digital while managing print operations, declining readership, and pressure to demonstrate content ROI.
Struggling to balance print heritage with digital imperatives. Unclear which content performs best across channels and how to optimize for each platform.
Readership metrics dropping across print and digital. Limited understanding of what content resonates, when audiences engage, and why they churn.
Print runs based on guesswork lead to overproduction waste or costly reprints. No data-driven approach to optimize production schedules and quantities.
Unclear which locations need what quantities. Returns and unsold inventory eating into already-thin margins. Missing regional demand patterns.
Over-reliance on traditional advertising and subscriptions. Need to identify new revenue streams but lack data to support product development decisions.
Data trapped in CMS, print circulation systems, and analytics platforms. No unified view of what content drives engagement, subscriptions, and revenue.
The Problem: Google Analytics shows page views but doesn't connect digital engagement to print circulation, subscriptions, or revenue. No publishing-specific insights.
The Problem: Print quantities based on last year's numbers or gut feeling. No forecasting for seasonal trends, special issues, or changing demand patterns.
The Problem: Quarterly or annual surveys provide delayed, incomplete feedback. Low response rates. Can't react quickly to content performance or reader preferences.
The Problem: Editorial expertise is invaluable but can miss data-driven opportunities. Difficult to scale successful content strategies across multiple titles.
Purpose-built solutions that address the unique challenges of Irish publishing and print businesses.
Unified view of reader behavior across print subscriptions, digital platforms, and social media.
ML-powered analysis of what content drives engagement, subscriptions, and revenue.
Data-driven print run forecasting that reduces waste and eliminates costly reprints.
Predictive analytics for optimal distribution across retail locations and regions.
Not generic analytics software. Solutions designed specifically for publishers navigating print-to-digital transition. Understands Irish publishing market dynamics.
Unified view across all channels. Finally understand how digital and print audiences overlap and how to optimize your complete publishing ecosystem.
Beyond vanity metrics. Insights that inform editorial decisions, content strategy, and revenue optimization. Data your team can actually use.
Publishers typically see 20-30% improvement in audience engagement and 15-25% reduction in production waste within 6 months.
Start with one publication and expand. Our platform scales to support multi-title publishers while identifying cross-promotion opportunities.
Deep understanding of Irish publishing landscape, regional variations, and local market dynamics. Solutions sized for Irish publishers.
Combining cutting-edge technology with deep publishing industry expertise.
GDPR-compliant reader data handling. Secure cloud infrastructure. Role-based access controls. Regular security audits and backups.
What happens: We analyze your current systems, content performance, circulation data, and analytics infrastructure.
Your involvement: 2-3 hours of interviews with editorial, production, and business teams. Provide access to sample data.
Deliverable: Publishing Analytics Readiness Report with prioritized recommendations and projected engagement improvements.
What happens: We implement one high-impact solution (e.g., content performance dashboard or print run optimization for flagship title).
Your involvement: Weekly check-ins with editorial and production teams. Staff testing and feedback.
Deliverable: Working analytics dashboard with early insights and measurable content performance improvements.
What happens: Expand to all titles, integrate all data sources (CMS, circulation, ad platforms, social media).
Your involvement: Data validation, workflow integration, editorial team onboarding.
Deliverable: Complete analytics platform deployed across your publishing operation.
What happens: Comprehensive training for editorial, production, and business teams. Documentation and usage guides.
Your involvement: Attend role-specific training sessions. Practice using insights for decision-making.
Deliverable: Trained teams, comprehensive guides, and ongoing support access.
What happens: Fine-tune algorithms based on real-world performance. Optimize dashboards for your workflows.
Your involvement: Provide feedback on insights and usability. Report any issues or feature requests.
Deliverable: Optimized system delivering measurable improvements in engagement and production efficiency.
What happens: Monthly performance reviews. Platform updates. New feature development based on industry trends.
Your involvement: Monthly 30-minute review meeting with key stakeholders.
Deliverable: Continuous platform improvements and strategic publishing insights.
Print & Digital News Magazine
Challenge: Declining print readership, unclear digital strategy, 22% return rate on print distribution, no unified audience view.
Solution: Integrated audience analytics platform, content performance intelligence, and distribution forecasting system.
"We finally understand what content resonates with our audience and can optimize our production accordingly. The insights have transformed our editorial strategy."
We'll analyze your publishing business and show you exactly where you can improve audience engagement, optimize production, and increase revenue—with no obligation.
Typical response time: Within 4 business hours
Yes. We integrate with all major CMS platforms (WordPress, Drupal, custom systems), circulation management software, and print production systems. We work with your existing infrastructure without disruption.
Absolutely. Our platform provides a unified view of your audience across print subscriptions, digital platforms, social media, and email. This cross-channel visibility is one of our key differentiators.
Our solutions are designed for multi-title publishers. We build title-specific analytics while identifying cross-promotion opportunities and shared audience segments to maximize your overall reach.
Most Irish publishers invest €12K-€35K for initial implementation, with €800-€2,500/month for ongoing support, hosting, and platform evolution. We'll provide exact pricing in your assessment based on your titles, audience size, and specific needs.
